TORONTO — NLogic, which provides audience analysis software, technology and data integration services to the broadcast and advertising industry, announced today it is launching Catalyst, a real-time TV performance management platform, in Canada with its Australian partner Adgile.
“Broadcasters, agencies and advertisers will be able to access real-time TV impression-level exposure and consumer behaviour measurement to attribute business outcomes to advertising,” reads an NLogic press release.
In addition, Catalyst helps to “not only track real-time share of voice and latest competitive commercial activity, but also to understand the impact of TV ads over both the short and the long-term,” the release says.
The launch of Catalyst in Canada follows NLogic’s exclusive partnership with Adgile earlier this year, which Cartt.ca wrote about here.
Since the spring, the two companies “have worked towards integrating NLogic’s audience API into Adgile’s Catalyst platform which harnesses the rich, structured first party advertising content data that Adgile creates through its patented visual recognition technology,” the release says.
“We have always believed in the power of TV and consider it one of the most effective channels to build growth for brands. With Catalyst, we can prove it,” said David Phillips, president and COO at NLogic, in the release.
“In addition, we have exciting plans to expand Catalyst further as we work towards building a complete picture of how all forms of TV contribute to brand growth,” he said.
Craig Service, global chief revenue officer at Adgile, said: “We are very excited to combine NLogic’s data expertise and detailed market understanding with Adgile’s proprietary TV data sets and unique TV performance management capabilities. As TV continues to undergo its digital transformation the partnership between NLogic and Adgile will ready the Canadian market for this inevitability.”
Image supplied by NLogic.
