NextMedia 2008: Think broadly when trying to monetize online video

TORONTO – There are very few reliable ways to monetize video online – without taking a broader view of what you present to audiences and advertisers, that is. That seemed to be the message coming out of NextMedia this morning at the Circa nightclub in Toronto. Broadcasters Dominique Sebastien-Forest, general manager of digital media and e-commerce at Quebecor Media, Raja Khanna, GlassBox Television’s co-CEO, and Barbara Williams, Canwest Global’s executive vice-president, content, told delegates this morning – each in their own way – that trying to monetize video online has to be just a single part of an all-encompassing strategy....