Mobovivo forges ahead with second screen experience technology

TORONTO – Canadian software company Mobovivo received a financial boost after raising $1.1 million for its social TV products.The Calgary-based company, (which Cartt.ca profiled earlier this year ), said that the funds will be used to develop the technology behind its second screen experience, code-named Listen Up, which brings social interaction to theatrical and broadcast viewing. Listen Up is designed to drive audiences to theatres and broadcast television by capturing their attention and delivering a rich and connected media experience during the initial release of a film, or TV show."This is a very exciting time for us as we expand...