The future of television is social: New Mobovivo app fuses content with social media

TORONTO – Trevor Doerksen believes that he has found a way to unite broadcasting with new media in a way that all stakeholders - including advertisers and consumers – truly want.The CEO of Calgary-based technology company MoboVivo was recently in Toronto shopping around a new product called preViiw. Part of the company’s myScreens technology, which delivers and monetizes video across various screens, preViiw takes the process a step further by allowing video content creators such as TV networks to seamlessly combine the active engagement of social media with the more passive experience of traditional television viewing.Specifically, preViiw allows on-line and mobile...