TORONTO – Mobilicity is offering new customers a $100 trade-in credit when they switch carriers and recycle their previously used handsets through the company’s recycling program.
The trade-in credit is available for a limited time at Mobilicity stores across Canada to new customers who switch their number and bring in their used handset, which must power-on. New customers who switch their numbers over to Mobilicity without recycling handsets will receive a $50 credit.
"We're giving the 78% of Canadians who don't recycle their mobile devices 101 green reasons to switch to Mobilicity," said chief customer officer Anthony Booth, in the announcement. "Not only will we recycle your old handset in an environmentally responsible manner but we'll give you a $100 credit for bringing your number and old device to Mobilicity. It's a win-win."
The wireless newcomer is a participant in Recycle My Cell, the national recycling program run by the Canadian Wireless Telecommunications Association that seeks to raise awareness of recycling and keep handsets from entering Canada's landfills.