IDEA competition announces jury, extends deadline to May 7

TORONTO — Bell Media and the Institute of Communication Agencies (ICA) announced today the newly selected jury members for the first-ever IDEA (Inclusivity, Diversity and Equity in Advertising) competition, which will award $1 million worth of media inventory on Bell Media platforms to one campaign. As previously reported, the IDEA competition is open to national and international brands and their agencies, who are invited to submit new work that celebrates diversity and inclusion through advertising, with this year’s competition highlighting Indigenous communities. The deadline for entry to the competition has been extended until Friday, May 7, says Bell Media’s press...