Inclusivity, diversity and equity in advertising (IDEA) competition

TORONTO – The first-ever IDEA (Inclusivity, Diversity and Equity in Advertising) competition from Institute of Communication Agencies (ICA) is calling on brands and agencies to enter for the chance to win $1 million worth of media inventory on Bell Media platforms. The focus for the inaugural IDEA contest is on campaigns that highlight Indigenous communities with a clear message of diversity and inclusion, reads the Friday press release. Announced in October 2020, the IDEA competition is open to national and international brands and their agencies, who are invited to submit new work that celebrates diversity through advertising. Entries can be...