Former CBC employees turn to board of directors to stop branded-content Tandem initiative

TORONTO — In an unprecedented move, a coalition of former CBC management executives, journalists, producers and other employees have sent a letter to the public broadcaster’s board of directors asking them to end CBC’s Tandem, a “dedicated service for branded content” which the letter writers say produces advertising indistinguishable from journalism. According to a press release issued today by the former employees, the CBC board has agreed to discuss the new Tandem venture at a meeting on Wednesday with CBC president Catherine Tait and vice-president Barb Williams. Among the former CBC employees who have signed the letter to the board...