Past execs want CRTC to investigate CBC’s branded content push

TORONTO – When the CBC appears in front of the CRTC in January asking for its broadcasting licences to be renewed, the commissioners had better ask the public broadcaster about Tandem, say a large group of former employees. The CBC announced the new Tandem unit in September, which was meant to “enhance its offer to advertisers and media agencies in Canada with the dedicated service for the creation of unique and distinctive branded content,” by using CBC folks to create special content for certain clients – such as the Go The Distance podcast for Athabasca University, hosted by CBC personality...