TORONTO – TD Canada Trust’s comfortable green chair will be back on CTV again this Fall.
The network announced Thursday that the largest integrated marketing campaign of its kind by a Canadian bank, known as the ‘Up Close & Comfortable’ campaign, will run across CTV’s properties until October 31.
As it did during its debut last Spring, ‘Up Close & Comfortable’ will features new interviews and fresh content from shows airing on CTV, TSN and BNN, including Grey’s Anatomy, So You Think You Can Dance Canada, Desperate Housewives, Dancing With The Stars and SportsCentre, as well a spot featuring CTV and 104.5 CHUM FM personality, Marilyn Denis.
"It’s exciting to be able to continue to build on the equity of the ‘Up Close & Comfortable’ series," said Carmen Lago, director of brand partnerships for CTV, in the press release. "Phase 2 leverages CTV’s hot Fall shows to unveil new content and programs captured during the backstage interviews.”
