CTVglobemedia, TD Canada Trust partner on 'comfortable' campaign

TORONTO – By bringing the green room into the living room, CTVglobemedia and TD Canada Trust are partnering on the largest integrated marketing campaign of its kind by a Canadian bank. 'Up Close & Comfortable' will go behind-the-scenes on some of the network’s top programs such as CSI, Lost, American Idol, Grey's Anatomy, Desperate Housewives and Flashpoint for on-set interviews with directors, writers and other creative positions, all while seated in TD's renowned green chair. The multi-platform campaign leverages numerous CTVglobemedia properties in order to reach consumers "on a more personal level", while reinforcing the TD Canada Trust "comfortable banking" positioning."Up Close &...