CTAM CANADA: TV Everywhere challenges remain, but VOD shows new monetization promise

TORONTO - Call this a case of bad news, good news.The bad news is that TV Everywhere still faces some serious hurdles before it can really take off for cable operators, telcos and other video service providers. The good news is that video-on-demand (VOD) may be on the cusp of reaping significant ad revenues for Canadian pay TV providers.These twin assessments of the market for advanced video services emerged from the packed CTAM Canada Broadcaster Forum held Wednesday at Toronto’s Westin Harbour Castle Hotel. In back-to-back panel sessions, cable operators, programmers, equipment vendors, online experts, audience measurement specialists and other...