Radio / Television News

CTAM CANADA: Pick-and-pay brings more choice, risk


TORONTO – What is the best way to offer choice to your customers when the very act of choosing is personal and subjective? That was the basis of a panel entitled ‘Packaging Flexibility: Customer Choice vs. Brand Investment’ at the CTAM Canada Broadcaster Forum held Wednesday in downtown Toronto.  And that panel, a mix of broadcasters and distributors moderated by Rogers’ senior vice-president of content David Purdy, all agreed that Canadians’ ability to choose their own television channels was inevitable, whether mandated by the government, the Regulator, or driven by consumer demand. “This is coming”, said Bell Media president Kevin...