Radio & Television

Corus talks pandemic advertising from pillow-covered couches

By Etan Vlessing TORONTO – Millions of Canadians have apparently made a fort out of their throw blankets and sofa pillows as they binge-view New Amsterdam and Prodigal Son until the Covid-19 crisis blows over, judging by Corus Entertainment's virtual Upfront presentation to advertisers on Tuesday, with the tagline “Corus From the Couch.” "Our collective experience with this pandemic has certainly been existential... But now, more than ever, it's important to invest in building your brand," Corus CEO Doug Murphy said from his own couch (pictured) while touting Pottery Barn pillows costing $24.99 each. The message from Murphy to sheltering...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.