Corus teams up with Playwire to launch e-gaming network

TORONTO — Corus Entertainment today announced it has partnered with advertising technology network Playwire to launch an e-gaming network in Canada. The new offering will provide advertisers with whitelisted inventory online, in-game and across connected TV devices, plus access to first-party data, says the Corus news release, which did not reveal the new network’s name or official launch date. (Perhaps that information will come at Corus’ virtual upfront Tuesday morning.) The partnership underscores Corus’ continued digital expansion across platforms, reaching 3.8 million gamers in Canada, and further bolsters its offering to advertisers to reach younger audiences, says the press release....