Corus, Astral, plan huge marketing push for HBO Canada

TORONTO – It’s a marketing plan sure to make a splash – and raise both awareness and subscription levels of digital television in Canada. HBO Canada began to greet Canadians from coast-to-coast on Monday via an extensive national campaign from Astral Media’s The Movie Network (Eastern Canada) and Corus Entertainment’s Movie Central (Western Canada). Set to launch next Thursday, October 30, HBO Canada is a new multiplex channel of The Movie Network and Movie Central that will offer subscribers a full slate of HBO’s renowned programming, as first reported by Cartt.ca last month, and further profiled here. The launch campaign...