Cook takes on marketing, partnerships at Olympic broadcast media consortium

TORONTO - Nathalie Cook has been named VP of marketing and partnerships for Canada’s Olympic broadcast media consortium’s coverage of the London 2012 Olympic and Paralympic Games.Cook assumes the responsibilities of Adam Ashton, former VP of marketing, who was named president of the consortium last month. She was most recently director of partnerships for the consortium.In this role, Cook will lead and manage the various relationships and marketing-related activities across a range of partners, including sponsor servicing and fulfillment, Olympic Games relations in which Cook will manage the marketing dialogue with the IOC, LOCOG, COC and national sports organizations, and...