Ashton takes reins at Canada's Olympic broadcast media consortium

TORONTO - Adam Ashton has been named the new president of Canada’s Olympic Broadcast Media Consortium.He succeeds Keith Pelley who left last week to take on the role of president of Rogers Media. Ashton, 38, was formerly VP of marketing for the consortium. In his capacity as president, Ashton will oversee the day-to-day operations for the multiplatform coverage of the London 2012 Olympic Games, leading all integrated sales, marketing, scheduling, production and digital initiatives across the consortium’s suite of media assets. He will report to Phil King, who was recently named as president of sports and EVP of programming for...