COMMENTARY: Weather knows no bounds

by Taylor Emerson (Ed. Note: Pelmorex Media hosted a panel at the recent CMA Conference in Toronto to discuss how the company has developed its brand and products across platforms and are transitioning from a television-centric to a consumer-centric operation. We asked the company which owns The Weather Network and MétéoMédia to edit and reproduce what they told the marketers last month for Cartt.ca readers and Emerson, vice-president and general manager, interactive services, filed this informative piece.) WEATHER HAS TRAVELLED far on the information superhighway – from television to web and mobile, desktop and mobile applications, e-mail/SMS alerts, Facebook, iTV...