The TUESDAY INTERVIEW: Pelmorex CEO Pierre Morrissette

THE WEATHER NETWORK/METEOMEDIA is not just a couple of weathered TV channels any more. The company that owns them, Pelmorex Media, is a growing weather and interactive powerhouse. I mean really – when it snows and you're in the office, which web site do you go to? Which channel gets flipped to first? The company has long been working beyond TV. It's had an interactive division since 1995 and millions now visit its 12-year-old web site. In fact, says Pelmorex CEO Pierre Morrissette, he has a database of 250,000 subscribers who have signed up to have weather alerts dropped into...