Cogeco's Louis Audet on wireless, expansion, and why Netflix doesn't keep him up at night

By Lesley Hunter

TORONTO – The future of cable is “outstanding”. Just ask Louis Audet, the president and CEO of Cogeco Inc. and Cogeco Cable.Speaking with Cartt.ca prior to presenting the company’s 2010 financial results to shareholders in Toronto last week, Audet shared Cogeco’s plans for wireless, why he's not worried about Netflix, and his thoughts on vertical integration in Canada.“There are good reasons to believe that”, Audet said about his unshakeable belief in the cable industry’s rosy future. “It’s not a wanton statement.” A perfect example of cable’s ability to evolve is Cogeco’s plans to trial addressable advertising in Canada next year. “This is a longer-term...