CMPA PRIME TIME: Content creators need to show healthy discontent with status quo, says Blais

By Perry Hoffman

OTTAWA - Jean-Pierre Blais, chair of the CRTC, challenged Canada’s independent producers to think unconventionally when it comes to promoting their creations, reaching audiences and attracting new advertising revenue. In a keynote to the Canadian Media Production Association’s annual Prime Time event in Ottawa on Friday, Blais highlighted a quote from the late Thomas Bata, the former head of the Bata shoe empire, to indicate how Canadian content creators should be viewing the world in which their businesses operate. “Executives should be people with a sense of urgency, a demand for excellence and a healthy discontent with the way things...