TV ADVERTISING: "We're not going to buy adults 25-54 any more. We're actively trying not to do that"

TORONTO – In about 30 minutes, Omnicom Canada CEO Fred Forster put a good scare into a room of broadcasters and ad folks Monday afternoon when describing the impending near future for the TV advertising business. In a speech to the Broadcast Executives Society lunch Forster, the head of Omnicom in Canada (Omnicom is a $14.5 billion global ad agency) painted a picture of how Big Data is taking over the media buying world, rendering the old metrics of CPMs (cost per thousand) and GRPs (gross ratings points) useless to agencies and their clients “GRPs and the currency we see...