Citytv brand-wagon ready to roll on the Prairies

By Tara Blasco Raj

CALGARY – “The signs are going up, all our vehicles have been painted” says Al Thorgeirson, regional vice-president, CHUM Television, Alberta/Manitoba, referring to the few last details on his list of Citytv branding efforts at the Calgary A-Channel station. “We’re ready.” Effective today, the Citytv banner will be flying over the former A-Channel stations in Calgary, Edmonton and Winnipeg. CHUM purchased Craig Media and it’s A Channels, plus other assets, in 2004 for $265 million. As expected, the Citytv debut will share a new look and style, creative elements and programming specifically produced and acquired for the Citytv stations across...