The TUESDAY INTERVIEW: CHUM EVP TV sales and marketing David Kirkwood on today's re-branding

VIEWERS IN BARRIE, LONDON, Windsor, Ottawa, Wingham, Victoria, Winnipeg, Edmonton and Calgary will wake up to new channels on their dials this morning. Thanks to the company’s acquisition of Craig Media’s broadcasting assets in 2004, CHUM undertook a whole host of changes this summer, moving Craig’s A Channel from the west and shipping it east as part of a million-dollar re-branding all but three of its over-the-air stations. So actually, in Ontario and Victoria, viewers won’t be waking up to “New” channels at all. Today the CHUM “Newnets” vanish. Say goodbye to the New RO (Ottawa), New VR (Barrie), New...