MONTREAL – Astral Media has launched a campaign designed to target media planners, using a customized viral advertising strategy.
Video clips, posted on video sharing site You Tube, plus supporting print and web creative, showcase…
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TORONTO – Popular Canadian radio host Erin Davis has been named this year’s recipient of the Rosalie Award, as part of Canadian Music Week next month.
Inspired by radio’s legendary…
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WASHINGTON – After weeks of debate and a few aborted attempts at legislation – and two years of hard work by American broadcasters and cable companies to hammer home…
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WINNIPEG – Canwest Global said today it has launched a “strategic review” of its five E!-branded conventional television stations.
Officially, the company “is exploring strategic options for five of…
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TORONTO – New innovations and approaches to audience measurement are needed to ensure advertisers are receiving a good return on their investment in today’s fragmented media world. That was…
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GATINEAU – The CRTC has issued a call for comments on how Canadian BDUs can best work around the U.S. transition from analog to digital broadcasting of its main…
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TORONTO – With all TV companies extending their businesses into other media, the need for cross-media audience measurement has never been greater than now, said Mike Bloxham, director of…
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WASHINGTON, DC – New media research expert Mimi Ito will discuss how new digital media and mobile technologies have made their way into consumer’s everyday lives as the keynote speaker at…
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OTTAWA – A reduction in operating expenses helped Canada’s film, television and video post-production industry to post higher profit margins in 2007, said Stats Canada.
The industry reported total operating…
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WINNIPEG – Canwest Media Inc. (CMI) may sell off "non-core operations and assets" – likely its Australian television operations and radio stations in Turkey – as it continues to…
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