Staying Tuned 2009: Shifting media usage requires audience measurement innovation

TORONTO – New innovations and approaches to audience measurement are needed to ensure advertisers are receiving a good return on their investment in today’s fragmented media world. That was the message voiced by several speakers during BBM Canada’s Staying Tuned 2009 conference held at the Toronto Marriott Eaton Centre Hotel on Tuesday. The conference kicked off with a keynote address by Pamela Wallin, newly appointed Canadian senator, former broadcaster and senior advisor to the president of the Americas Society and the Council of Americas in New York City. “As I stand here today, I know that the potential has never...