LOOKED AT THROUGH A Darwinian lens, the current Canadian television industry is at an evolutionary crossroads.Changes in the ecosystem have resulted in a new species of TV-content provider: the non-Canadian,... Continue Reading
LAST FALL, JUST BEFORE THE annual onslaught of new television programming was scheduled to air, a few friends and I discussed cutting the cord. One couple said they were doing... Continue Reading
AS THE WAYS IN WHICH consumers can get video content proliferate, traditional media producers and distributors are worried about their future.They hear tons of anecdotal evidence that Canadians are ending... Continue Reading
IN THE MIDST OF THE RECESSION, when big advertisers like carmakers were hardly spending and traditional media like television and newspapers were bearing the full brunt of the pullback, I... Continue Reading
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform... Continue Reading
THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is... Continue Reading
SOON AFTER THE INTRODUCTION of TV in the late 1940s and early ’50s, came the 30-second commercial spot. It became the standard of television advertising and, despite complaints about its... Continue Reading
HAMILTON – Wednesday, May 4 marks the launch of yet more deep content from Cartt.ca, the Canadian cable, radio, television and telecom industry’s trade journal.Cartt.ca INVESTIGATES is a new weekly... Continue Reading
