Cartt.ca In-Depth: Pelley readies Rogers Media for cross-platform growth

KEITH PELLEY DOESN’T DO caffeine. He’s already wired.“Can’t drink caffeine,” he says. “I don’t need the energy.”Late this past summer, the unfailingly exuberant Pelley made the surprising leap from CTV to Rogers Media, jumping from the country’s biggest TV company, the highest rated national TV network and owner of TSN, the top-rated sports channel where Pelley began his TV career, to a far smaller TV business.At the time, many considered Pelley the odds-on favourite to replace CTV CEO Ivan Fecan. Now, whether Pelley knew for sure the Bell folks were coming in and unlikely to give him the keys to...