Radio / Television News

CanWest promises mE!dia domination


CALGARY – Look for the screaming E! all over the place for the next little while. CanWest MediaWorks today announced details of its multi-city marketing campaign to support the cross-country re-branding of its CH channels to E!, which we reported on a few months ago. Commencing today, running through network launch on Sept 7 and into fall '07, ``the E! Media Domination 2007 rollout represents one of the season's most significant and aggressive marketing initiatives in Canada, featuring breakthrough creative executions and an exclusive buy of the country's best major market advertising properties,`` says the CanWest press release. The multiplatform execution...