TORONTO – Fully rebranding a Canadian over-the-air broadcaster in favour of a U.S. cable channel is certainly out-of-the-box thinking. In an agreement that will include Canadian development and production initiatives and involve multiple platforms of content, CanWest MediaWorks today announced a new licensing deal which will see its secondary broadcast outlets now called CH rebranded as E!, the U.S. entertainment/celebrity channel. The exclusive agreement will directly impact CHUM Limited as its Star! celeb channel relies heavily on E! programming. “It’s unfortunate. It’s a loss,” CHUM’s senior vice-president, content, Roma Khanna told Cartt.ca Tuesday afternoon. “We certainly were... hoping to continue...
