TORONTO – Independent production company Pier 21 Films announced this week it has partnered Canadian YouTube personality, Jasmeet Singh Raina (a.k.a. Jus Reign, above) on a new half-hour series Late Bloomer (working title), currently in development at the CBC.
“Inspired by his own real-life experiences, Late Bloomer focuses on Raina’s journey navigating his newly found internet fame, dating, spirituality, culture, and his dysfunctional (yet loving) family. As a first-generation Indo-Canadian, his identity is constantly questioned as he struggles to find the balance between Eastern customs centered around community and the Western ideal of individualism,” reads the press release.
“Jasmeet is a one-of-a-kind talent and the latest in the long line of incredible Canadian comedians to find stardom on the global stage,” said Bill Lundy, SVP development for Pier 21. “The series Jasmeet has created offers him the freedom to delve into a longer narrative allowing him to be more authentically funny and vulnerable than ever before.”
With more than 167 Million YouTube views, over 970,000 subscribers and 1 million-plus fans on Facebook, Jus Reign is known for his irreverent humor incorporating his ethnic background and upbringing into his comedic work. He’s hosted the iHeartRadio MMVAs red carpet show and was also featured in Jimmy Kimmel’s ‘Mean Tweets’ for YouTube Creators. In 2019, however, Raina suddenly stopped posting content to his social platforms which sparked fan conspiracies and a massive international audience craving his return to their screens, says the release.
Stand-up comedian, actor, producer Russell Peters will executive-produce the project.
