Canadian businesses must keep pace with growing mobile usage

TORONTO – Smart phone use in Canada is booming. More than one third of the country’s 24.5 million mobile subscribers report owning one, and 73% of those users report accessing the mobile web daily. What’s more, smart phone users are expected to almost double in Canada between 2010 and 2014.According to Toronto-based mobile marketing agency Brick & Mobile, this paradigm shift in consumer behaviour is changing the marketing landscape, and Canadian businesses and brands are scrambling to keep up. While many national companies have already gone mobile, 82% of local business websites are not optimized for mobile phones (see below...