CALGARY – Shaw is bulking up its video-on-demand (VOD) lineup and offering “value-based rental programs” for its digital boxes “as consumers nest at home during the economic slow-down”.
Shaw says that its VOD business is booming, and accordingly is extending its partnerships with the major film studios to offer VOD releases on the same day they arrive on DVD rental shelves. In fact it added the Mickey Rourke title The Wrestler to its lineup on Tuesday, the same date it was released on DVD and Blu Ray in Canada.
"We are experiencing an increased demand for VOD services, up 74% compared to last year, said president Peter Bissonnette, in an announcement. “In fact, last month we received 83,000 VOD orders in a single day. In today’s economic environment our customers are demanding affordable home entertainment and that’s exactly what we are delivering."
Fellow cable giant Rogers has also noticed a spike in demand for VOD, particularly for its HD titles.
