Rogers On Demand increasingly popular with customers

TORONTO – Rogers Cable says that the number of digital cable customers watching its On Demand programming has more than doubled in the last three years, growing from 50 million views in 2005 to over 100 million views in 2008. "We've seen a huge change in the viewing habits of our digital cable customers in the last few years, and this is only the beginning," said David Purdy, vice president of video product management. Rogers recently overhauled its On Demand interface to make it “more intuitive” and allow for easier navigation. Its On Demand library has 5,000 unique titles and 5,300 hours of programming...