VANCOUVER — Magnify Digital, a Vancouver-based digital marketing and audience analytics company, announced today it is renewing its Audience Development Pilot Project with Bell Fund, Shaw Rocket Fund and Telus Fund.
The three independent production funders first announced their support for Magnify Digital’s pilot project in April 2021.
“Using Magnify’s first-of-its-kind audience analytics platform ViewerCentric, the project will help Canadian producers collect data to increase discoverability of their content and drive success,” reads a press release.
“We are thrilled to advance this important collaboration to help producers and media businesses build audiences. ViewerCentric is growing in terms of its features, database and the insights it can deliver to industry,” said Moyra Rodger, founder and CEO of Magnify Digital, in the release.
The process of gathering and reporting data has typically been difficult and time-consuming for producers, so Magnify’s “groundbreaking initiative will help Canadian screen media creators simplify the process and access the tools, understanding and agency to position their content in front of target audiences at home and internationally,” the release says.
The 2022 Audience Development Pilot Project will build on the momentum of the first year of the initiative, which saw the three funders standardizing audience development requirements and audience data reporting periods.
This year, the funders “will continue to refine guidelines and develop resources to support creators,” the release says.
“The goal is to continue helping Canadian producers to increase the discoverability of their content while expanding a national database of standardized audience data.”
A new set of premium features will also be coming to the platform in the spring, according to the press release.
“Renewing this initiative will double the project portfolio within ViewerCentric leading to a more robust database, benchmarks and learning. The momentum and potential for propelling Canadian content are exciting,” reads a joint statement from Bell Fund, Shaw Rocket Fund and Telus Fund, in the press release.
Magnify Digital is inviting additional funders and industry stakeholders to join the pilot project.
