Bell, Shaw, Telus renew support for audience development pilot project

VANCOUVER — Magnify Digital, a Vancouver-based digital marketing and audience analytics company, announced today it is renewing its Audience Development Pilot Project with Bell Fund, Shaw Rocket Fund and Telus Fund. The three independent production funders first announced their support for Magnify Digital’s pilot project in April 2021. “Using Magnify’s first-of-its-kind audience analytics platform ViewerCentric, the project will help Canadian producers collect data to increase discoverability of their content and drive success,” reads a press release. “We are thrilled to advance this important collaboration to help producers and media businesses build audiences. ViewerCentric is growing in terms of its features,...