Bell, Shaw and Telus collaborate on audience development initiative

VANCOUVER — Digital marketing and audience analytics company Magnify Digital announced Tuesday morning Bell Fund, Shaw Rocket Fund and Telus Fund are joining together to support a pilot project designed to drive discoverability of Canadian content and to provide content producers with tools and insights to help build audiences for their projects. Vancouver-based Magnify Digital says its new audience analytics platform, ViewerCentric, is a cornerstone of its so-called Audience Development Pilot Project, which aims to standardize audience development requirements and reporting periods across the three funders. ViewerCentric aggregates and visualizes audience data from multiple sources in one dynamic platform to...