Bell Media announced Monday a multi-year media rights agreement with FIBA and Canada Basketball that gives TSN and RDS exclusive access to the upcoming FIBA Basketball World Cups for both women and men, as well as the qualification events.
Under the agreement, TSN and RDS have secured broadcast and streaming rights to the FIBA Women’s Basketball World Cup 2026 Qualifying Tournament in March 2026, the FIBA Basketball World Cup 2027 Qualifiers across six windows beginning in November 2025, the FIBA Women’s Basketball World Cup 2026 in Germany in September 2026, and the FIBA Basketball World Cup 2027 in Qatar in August and September 2027.
In addition, through Bell Media’s agreement with Canada Basketball, TSN and RDS will broadcast GLOBL JAM, an annual showcase invitational event that features the best under-23 men’s and women’s basketball teams from around the world.
“With more star Canadian players competing at basketball’s highest levels than ever before, this multi-year agreement gives TSN and RDS the opportunity to showcase these incredible athletes as they make their mark on the game’s international stage,” said David Bross, executive director of sports programming, legal and business affairs at Bell Media, in a press release. “The agreement also expands the slate of basketball coverage across TSN and RDS, providing globally focused tournaments that will continue to inspire the next generation of players and fans.”
“We are thrilled to have established a new exclusive broadcast partnership with Bell Media,” said Frank Leenders, director general of FIBA Media and Marketing Services. “It’s a tremendous opportunity to showcase elite-level basketball even more actively to fans, and this will continue to help with increasing the popularity of the sport in Canada itself, while also fueling FIBA’s key aim of growing the sport globally. Deepening and broadening the reach of basketball in Canada, fans will be able to access the highest level of FIBA competitions and regularly watch the biggest names in basketball on TSN and RDS.”
Michael Bartlett, president and CEO of Canada Basketball, added: “With this partnership between Bell Media and FIBA, we are strengthening the connection between our teams and the millions of Canadians who are inspired by them, as we amplify the stories that define who we are, on the court and off — resilient, competitive, and proudly Canadian.”
Since 2021, Rogers Sports and Media’s Sportsnet has been the exclusive Canadian broadcaster for FIBA events as part of an agreement announced in November 2021. In addition, until now, Sportsnet has held the exclusive broadcast rights to GLOBL JAM since the inaugural tournament in 2022 via a 2021 partnership with Canada Basketball.
