Sportsnet to collaborate with Canada Basketball for new events and content

TORONTO — Rogers Sports and Media’s Sportsnet announced today it has entered into a multi-year partnership with Canada Basketball that will include the collaborative development and launch of several new national and international men’s and women’s basketball events, to take place in Canada, beginning in 2022. The two organizations are also teaming up to deliver original and creative content featuring the stories and events that both influence and unite the Canadian basketball community, says Sportsnet’s press release. Highlighting the activities and accomplishments of the country’s most heralded players and coaches, as well as rising stars, this original content will air...