Bell Media launches addressable TV ad solution on linear channels

TORONTO – Bell Media announced on Tuesday the launch of Addressable TV (ATV), delivering tailored ads to TV viewers, across its premium linear and video-on-demand content on CTV, CTV2 and Noovo, as well as a selection of English and French-language specialty channels. ATV reaches TV audiences via the Bell Fibe TV app on connected TV, mobile and web platforms, and is set to launch on next-generation set-top boxes later this year, according to a Bell Media press release. “Addressable TV provides a personalized ad experience to specific households or devices, based on demographic and behavioural data across VOD, livestreams, and linear...