Bell Media launches new ad-tech platform Bell DSP

TORONTO — Bell Media announced today the launch of Bell DSP (demand-side platform), available now to Canadian advertisers and agencies. Bell DSP provides a programmatic marketplace “to facilitate new and easier media buying capabilities” and allows the advertising community “to leverage Bell’s privacy compliant first party data to discover and activate on Bell Media’s premium digital inventory, as well as the inventory on the open market across multiple formats including digital video, connected TV, and audio,” reads a press release. Bell DSP “delivers increased automation and discoverability to facilitate easier media buying — supported by a dedicated, Canadian sales, product...