Cable & Telecom

Bell banks on hoops with NBA partnership

MONTREAL - Bell Canada today announced a new multi-year strategic partnership with the National Basketball Association (NBA) that includes sponsorship and new mobile content.The partnership includes support at the amateur and professional levels of the sport such as:- Bell is the presenting sponsorship of the NBA Canada Series pre-season game platform, beginning with the upcoming match-up between the Minnesota Timberwolves and Boston Celtics on October 20 at Bell Centre in MontrĂ©al;- Bell customers will be able to watch new weekly NBA content on their smartphones and tablets during both the regular season and in the playoffs;- Bell Mobile TV will offer nightly NBA...