June 8, 2011 14 years ago

Are consumers kicking the TV habit and cutting the cord? Yes, more than the numbers show

LAST FALL, JUST BEFORE THE annual onslaught of new television programming was scheduled to air, a few friends and I discussed cutting the cord. One couple said they were doing... Continue Reading

May 17, 2011 14 years ago

TV ADS Part III: While the plain old TV ad model crumbles, new possibilities grow from the rubble

THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Two weeks ago, we found the appetite for new ways to reach consumers via the TV platform... Continue Reading

May 10, 2011 14 years ago

PART II: Addressable TV ads inch closer to mainstream, but much work remains

THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is... Continue Reading

May 4, 2011 14 years ago

Part I: TV advertising is changing – whether we’re ready or not – but are we willing to embrace it?

SOON AFTER THE INTRODUCTION of TV in the late 1940s and early ’50s, came the 30-second commercial spot. It became the standard of television advertising and, despite complaints about its... Continue Reading