MuchMusic on TikTok: What was old is new again

By Amanda OYE

TORONTO – The only way to describe Bell Media’s relaunched MuchMusic is as a collision between the old and the new. Today’s iteration of MuchMusic, first launched on July 7 with content driven by the team behind the TSN site BarDown, banks on nostalgia, but it is also centred around what is new and popular right now. In a way, it is about breathing new life into an established brand and stirring up memories for those who watched MuchMusic on TV in the 80s and 90s, but it is targeted at 13 to 20-year-olds – people who were not alive...