MONTREAL — On August 31, Bell Media’s French-language V network (acquired from Groupe V Media earlier this year) will become Noovo, Bell announced Wednesday. The conventional TV network is assuming the brand of its digital counterpart Noovo.ca to establish a single brand in Quebec for Bell Media’s French-language service. Viewers will be able to access the integrated brand’s content at any time, on any screen, says the news release. “We are taking the innovative step of transforming an existing local digital brand into an integrated multi-platform destination, allowing us to build an even stronger connection to our audiences,” said Karine...
