CBC extends partnership with Twitter for Olympics

TORONTO — CBC/Radio-Canada announced Monday a new partnership with Twitter Canada that will see the public broadcaster’s tweets, featuring live content streams and clips, from its coverage of the Tokyo 2020 Summer Olympics (now scheduled to begin in July 2021) and Beijing 2022 Winter Olympics reach a wider Canadian audience through the use of Twitter Amplify. “We’re thrilled to continue working with Twitter Canada through this new two-game partnership that will provide Canadians with more opportunities to access CBC/Radio-Canada’s exciting coverage of the Olympic Games,” said Joe Gottfried, director of sales and marketing, sports and Olympics, CBC/Radio-Canada Media Solutions, in...