TORONTO and MUMBAI, India — Canadian media company QYou Media has reached an agreement with India’s SitiNetworks to carry The Q India channel to nine million new households, QYou Media announced today. SitiNetworks is one of India’s largest multi-system operators and is part of the Essel Group, a leading Indian business house with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education. As part of the agreement, SitiNetworks will extend the reach of The Q India channel to nine million new Broadcast Audience Research Council (BARC) rated households via channel 127 in its Hindi...
