HALIFAX – DHX Media has named Jon Gisby as managing director of WildBrain, its digital kids’ network and studio, located in London, UK.
Gisby (pictured) has a proven track record of driving growth by distributing and monetizing content in new online markets through senior roles with video-on-demand platforms and broadcasters including music-video platform Vevo, the BBC and Channel 4, Yahoo! Europe, and Swedish streaming service Magine TV.
“We welcome Jon as an excellent addition to our team and look forward to working with him as we continue to build momentum in the digital space for our content”, said DHX Media executive chair and CEO Michael Donovan, in the announcement. “Jon has the right mix of entrepreneurial energy, business acumen and creative spark to drive WildBrain to its next level of growth.”
The company added that WildBrain’s branded YouTube network, one of the largest of its kind, now features more than 110,000 videos for over 600 kids’ brands in 22 languages. From July 2017 through June 2018, WildBrain grew annual watch time on its network by 134% to 129 billion minutes, across 25 billion views, while more than doubling subscribers to over 50 million.
