Upfronts 2018: How Bell Media is using strategic scale and leverage to match Netflix and Apple TV

By etan vlessing

TORONTO – Randy Lennox says he promised when first joining Bell Media from Universal Music Canada not to "do change for change's sake."But scale for scale's sake?Bulking up by bringing top U.S. premium brands like HBO, Starz, Showtime, Bloomberg and iHeartRadio into Bell Media's Canadian content tent has made size a strategy at the Toronto-based media titan. "We are committed to becoming the Canadian custodian of scalable world brands,” Bell Media CEO Lennox told Cartt.ca on Thursday ahead of his Upfront presentation in Toronto.But the focus at Bell Media isn't on bulkiness, or even synergies, but on leveraging new business...