TORONTO - Bell Media is rebranding four of its specialty channels as CTV properties plus is creating two new VoD services that will all live together in a new CTV “digital super-hub”, the broadcaster announced early Thursday.
Space, Bravo, Comedy, and Gusto will become CTV Sci-Fi, CTV Drama, CTV Comedy, and CTV Life, respectively, and will join the super-hub after the launch of VoD services CTV Movies and CTV Vault.
The ad-supported VoD services will offer thousands of hours of content, refreshed weekly, thanks to a new deal with Sony Pictures Television. CTV Movies will feature titles from every genre, including family-oriented films and blockbuster franchise titles like Spider-Man and Men In Black. CTV Vault will be the home of entire catalogues of TV series like Community, Rescue Me, Damages, and The Larry Sanders Show.
Debuting "in front of the wall" on the new CTV digital platform, the VoD services will be free to consumers and are expected to launch late this year.
"This new digital destination will simplify access for authenticated subscribers, who will be able to seamlessly access their content," said Bell Media’s distribution and pay president Tracey Pearce, in the announcement. "Additionally, we have been actively working on a new, state-of-the-art user experience for this product, and will launch it with an aggressive digital expansion roadmap making it available on more devices than ever before."
The CTV super-hub will be available on connected devices everywhere, including the web, iOS, Android, Chromecast, Apple and Android TV, Xbox One, and Samsung smart TVs.
Bell Media said that the moves will “strategically leverage” the strength of its CTV brand, expand discoverability for viewers, plus provide new opportunities to advertisers.
"In today's crowded media landscape, it's essential for our services to have the same scale and brand ubiquity as our international competitors," added Bell Media president Randy Lennox. "As a result we're focusing and amplifying CTV so that it is stronger than ever."